The Yummy Pot Company plans to concentrate on Potato Flour as its primary product. Potato Flour is a fine white powder, it is used to thicken sauces and stews (usually near the end of cooking). It is pretty is used in combination with other gluten-free flours to create moistness. It is also used by people who want more resistant starch in their diets. Potato flour is a differentiated product from the potato products we have in the Kenyan market.
The company’s food processing plant will have a capacity sufficient to process in excess of 2000 tons of potato harvest per year. The Yummy Pot Company plans to utilize advanced technologies to produce Yummy Pot Flour. This makes for an excellent environment for an industry participant such as The Yummy Pot Company that is willing to venture as a pioneer in the market.