The Yummy Pot Company is a for-profit company and the brainchild of Julie Gachuki as the founder and C.E.O. Julie was born and raised on a farm where potato is the main income-earning cash crop. With her expertise, she is able to identify with the market needs. The idea behind the business is to provide high quality, nutritional and flavorful value-addition for the potato market. In addition to potato flour, the company notes that all raw products have a value to the end market.